Changing the Priority of Social Media Tools
I received a tweet from @stnickmedia with a link to the article titled “Executives Fail to Focus on Social Media Marketing Strategy” http://www.emarketer.com/Article.aspx?R=1008503. Some of the comments about the article took issue with the fact that leaders “still weren’t getting it”. I have a different opinion. I can completely understand why social media marketing strategies are not a current priority with many at the senior level. I don’t believe that social media efforts have “earned” their attention yet, but, I think they will as the use of social information moves from marketing into operations and begins to increase revenue and decrease costs.
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