December 11, 2011, 6:18 am
I received a tweet from @stnickmedia with a link to the article titled “Executives Fail to Focus on Social Media Marketing Strategy” http://www.emarketer.com/Article.aspx?R=1008503. Some of the comments about the article took issue with the fact that leaders “still weren’t getting it”. I have a different opinion. I can completely understand why social media marketing strategies are not a current priority with many at the senior level. I don’t believe that social media efforts have “earned” their attention yet, but, I think they will as the use of social information moves from marketing into operations and begins to increase revenue and decrease costs.
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September 29, 2010, 2:25 am
How do you turn your brand name recognition and participation in social networks into sales and a larger book of business? Through referrals and recommendations.
How do you gain those?
Just like you do in person or on the phone: Offer great customer service, always be available to offer your assistance or to answer questions and ask your best customers to put in a good word for you with friends and relatives who may need insurance.
The difference is that things can spread so much faster on the Web. Not every recommendation may turn into a sale, but you’ll be gaining lots of referrals if you do things right.
Using social media gives you the opportunity to make a personal connection with clients that telephone calls or even personal business meetings may not allow. A
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